SOC_Product_Duo copy.jpg
SOC_Science_Shot2 copy.jpg
yellow-SOC_Textural_Grace_002 copy.jpg

State of Change Brand Photoshoot

Concept and art direction for State of Change brand launch for a broad range of usage including digital, advertising, packaging, social, and e-commerce.
This considered storytelling around the brand story as well as the three scents featured at launch: Grace, Joy, and Escape.

1-SOC Brand Photoshoot Concept copy.jpg
2-SOC Brand Photoshoot Concept copy.jpg
3-SOC Brand Photoshoot Concept copy.jpg
4-SOC Brand Photoshoot Concept copy.jpg
5-SOC Brand Photoshoot Concept copy.jpg
6-SOC Brand Photoshoot Concept copy 2.jpg
7_SOC Brand Photoshoot Concept copy.jpg
8-SOC Brand Photoshoot Concept copy.jpg
SOC_Product_Grace copy.jpg
joy.jpg
escape.jpg
grace-social.jpg
joy-social.jpg
escape-social.jpg
Grace-texture.png
SOC_Textural_Drops_003 copy.png
SOC_Textural_Joy_002 copy.png
StateOfChange_Single_002_Warmer copy.jpg
StateOfChange_Duo_003_Warmer.jpg
StateOfChange_Duo_002_Warmer copy.jpg
SOC_Lifestyle_Duo copy.png
SOC_Lifestyle_Shot1 copy.png
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