Naturopathica: Common Sense Clean Campaign
Art direction
Campaign photography visually tells the promise of the Common Sense Clean campaign — a beautiful and quite deliberate combination of science and nature.
Photography: Brian Kelley. Styling: Aude Angot.
Social media specific imagery reinforces the message further with a deeper focus on the safe, approachable, and potent aspects of the campaign’s clean actives to an audience who is highly educated and engaged in the conversation. It features products integrated in the daily routine environment.
Photography: CJ Isaac, Styling: Lili Diallo
