Naturopathica Social Media
A new creative direction for social media was one piece of Naturopathica’s initiative to increase engagement, inspire through brand pillars, create content, and drive a consistent and brand identifying look and feel. This was met head on with creative strategy, budget allocation and off to the studio. I concepted, produced, and directed the art — the start of many social dedicated photoshoots for the brand. An aesthetic and guidelines were identified and photography was optimized for the social platforms and each unique use. I worked closely with the social and communications teams to plan creative as an answer to their objectives for each launch and season. Consistent reporting provided data to finesse and fine tune, yet staying true to the new brand social creative guidelines. Some of these included texture, brighter colors, specific use of product, a seasonal tie in and the addition of a human element and consumer lifestyle to a highly educated and engaged audience. The work resulted in higher engagement and increased followers.