Naturopathica: Gotu Kola Intense Healing Balm Launch

Naturopathica’s Gotu Kola Intense Repair Balm is a multi-use salve working to replenish hydration and sooth skin. The product’s striking coral color and luxe rich texture begged for yummy visuals in this product launch.

Campaign photography highlights the luxurious texture and striking color of the product. The jar is cocooned in the rich hydration of the balm.

Campaign photography by Brian Kelley. Styling by Aude Angot.

 

This landing page was the highest grossest landing page for a campaign launch.

The landing page allows for further eduction and ease of purchase. It touts clearly the multi-use benefits, highlights topical post-sun use for the summer, and tells the history of it’s star ingredient, Gotu Kola.

Social media engagement was well above industry benchmark for this launch.

 

The launch is teased with rich texture on instagram. Shades of coral makes it a thumb stopper in the feed and the quenching summer multi-use story continues.

Social photography by CJ Isaac.