Naturopathica’s Common Sense Clean campaign highlights the brand’s safe clean actives and debunks assumptions about synthetics in beauty.

Campaign photography (above) visually tells the promise of the Common Sense Clean campaign —  a beautiful and quite deliberate combination of science and nature.
Photography: Brian Kelley. Styling: Aude Angot.

The landing page informs the consumer of the science behind the products, allowing them to journey deeper into the education of clean actives and the result of optimal efficacy in the product. Commerce and content are integrated intentionally.

Social media specific imagery reinforces the message further with a deeper focus on the safe, approachable, and potent aspects of the campaign’s clean actives to an audience who is highly educated and engaged in the conversation. It features products integrated in the daily routine environment.
Photography: CJ Isaac, Styling: Lili Diallo